Whether for business or leisure, you desire a treasure trove of real and enriching experiences.

Hello Friend of Rove! We are a Dubai born-and-bred global lifestyle brand that brings smart, fuss-free hospitality to the new generation of the modern traveller and nomad who believes in exploring without borders.

In fact, that’s our motto and it influenced our philosophy. You lead fast-paced urban lives where efficiency is of paramount importance. Young and young-at-heart, you roam freely to explore as a local does. 

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“I am a first time attendee to SASMEA. The conference provided great content and takes a unique approach to doing business – the environment is very engaging to doing business and I had quality conversations with the participants. There was a good number of hospitality and hotel investors not only from the Middle East but also East Africa. I look forward to participating in 2018!”

Cyrill Czerwonka, Dusit Hotels & Resorts

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