The South Bay project, announced at Cityscape Global, will consist of residential, serviced apartment and hotel elements, and will cover a built-up area of more than 1.3 million square feet.
The 63-storey development will comprise 926 units, from studios through to three bedrooms. Among the units, 448 will be residential, 133 will be serviced apartments, and 345 will be hotel units operated by a multinational brand. Amenities include a gymnasium, swimming areas and mini golf.
South Bay will be Deyaar's first project with three separate accommodation components. The official sales launch for South Bay will be announced in the coming months. The developer has been expanding its hospitality portfolio with plans to reach more than 2,000 keys by 2020.
In September last year, Deyaar announced a partnership with hotel company Millennium & Copthorne to manage three hospitality projects totalling nearly 1,000 units and including the Islamic hotel in Al Barsha, The Atria in Business Bay and Montrose in Dubai Science Park.
Deyaar launches Business Bay mixed-use scheme
Dubai developer Deyaar has launched a Dhs1bn mixed-use project in Business Bay.
“It’s been a great excitement to be here at the Summit. It’s enabled us to network with operators from different regions, to understand where the market trends are going, to partner with technology companies to see how we can improve our properties. It’s like a crash course in serviced apartments and we have really enjoyed ourselves.
Samantha Muna, managing director, Trianum Hospitality
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