About Urban Living MEA

The Urban Living MEA 2021, will take place at EMAAR's Rove Dubai Marina, and letswork - one of the UAE's largest community of co-working spaces.

Now in its fourth year, hospitality and real estate leaders convened at the region's only b2b conference and exhibition on serviced apartments, extended stay hotels, branded residences, holiday homes and short-term rentals.

Coinciding with the start of Middle East Design and Hospitality week, Urban Living MEA is evolving to reflect the rapid pace of change in one of the world’s most vibrant and fascinating hospitality markets. The Middle East and Africa regions continue to actively broaden their tourism and hospitality accommodation offerings to address an increasingly diverse and more sophisticated traveller requirement - these range from 6 star hotels, luxury branded residences to short term rental accommodation options.

The agenda reflects the very latest market dynamics such as strategies to conquer oversupply; how to navigate the post-pandemic landscape; short-term rentals and mixed use during Dubai Expo 2021 as well as the ever-present topics that form the bedrock of the industry: finance and investment, design, legal, branding, digital, sales and marketing, distribution and more.

NEW FOR 2021:

• co-working and co-living trends, and their impact on hospitality – exploring what are the real estate business models of the future?
• development workshop: combining investors and operators interest to create an innovative extended stay concept.
• deep dive into assisted living.
• 'socialising the box' workshop.
• technology sessions: the value of 'trust'; the smart apartment; channel management and distribution; property management.
• battle of the dealmakers and more

The MEA region already has a fast-growing hospitality development pipeline with a wide range of projects from local and international developers and operators. The area is rapidly becoming a global hot spot for the serviced apartment, branded residence and extended stay sectors, with activity levels ramping up considerably - we look forward to seeing you there!