November 11-12 2024Dubai, UAE

Rove Downtown #UrbanLivingMEA
GET TICKETS Add to Calendar 11/11/2024 11:59:21 AM 11/12/2024 11:59:33 AM Asia/Dubai

Middle East and Africa 2024

Urban Living MEA takes place November 11th - 12th 2024


The only B2B conference in the MEA region covering the convergence of real estate and hospitality asset classes. 312 Al Mustaqbal Street, Zabeel 2, PO Box 119444, Dubai, United Arab Emirates International Hospitality Media

Middle East and Africa 2024

Urban Living MEA takes place November 11th - 12th 2024


The only B2B conference in the MEA region covering the convergence of real estate and hospitality asset classes.

General Info
About Urban Living MEA

The Urban Living MEA 2024, takes place at Rove Dubai Marina, Dubai

Now in its fourth year, hospitality and real estate leaders convene at the region's only b2b conference and exhibition on hotels, serviced apartments, branded residences, coliving, student housing, holiday homes and short-term rentals.

NEW FOR 2024:

  • case studies
  • unique workshops focus
  • coliving trends, and their impact on hospitality – exploring what are the real estate business models of the future?
  • deep dive into assisted living.
  • 'socialising the box' workshop.
  • technology sessions: the value of 'trust'; the smart apartment; channel management and distribution; property management.
  • battle of the dealmakers and more


Urban Living MEA is evolving to reflect the rapid pace of change in one of the world’s most vibrant and fascinating hospitality markets. The Middle East and Africa regions continue to actively broaden their tourism and hospitality accommodation offerings to address an increasingly diverse and more sophisticated traveller requirement.The agenda reflects the very latest market dynamics such as technology, operations management, space-as-a-service (SAAS), as well as the ever-present topics that form the bedrock of the industry: finance and investment, design, legal, branding, digital, sales and marketing, distribution and more.


  • Pent-up demand from travellers and increased spending by residents led the post-pandemic recovery of the real estate sector in Dubai.
  • Inflation remains a concern for consumers and is expected to impact sentiment resulting in price discovery and rent increases leading into 2023. 
  • Occupancy for Dubai averaged 72% at the end of 2022, compared to the same period in 2021, while the average ADR over this period has increased by 22% year-on-year to AED 674. This is higher than the majority of the regional and international markets.
  • Average sales prices for residential property in Dubai increased by approximately 10% between Q3 2021 and Q3 2022. Average rents also increased by approximately 21% over the same period.

* Deloitte Dubai market review 2023

Forecasts predict that the real estate sector will reach AED300 billion by the end of 2023. In 2022, sales volumes in the emirate registered AED261 billion, showing a 75 percent increase from AED149 billion in 2021.

The MEA region already has a fast-growing hospitality development pipeline with a wide range of projects from local and international developers and operators. The area is rapidly becoming a global hot spot for hospitality real estate with activity levels ramping up considerably - we look forward to seeing you there!


Learn how to get involved

The Stats
  • $23 billion Dubai's Expo 2021 predicted to add $23 billion to UAE GDP
  • 8.3% - the Middle East travel and tourism sector as a proportion of $328.1 billion total GDP by 2025
  • 104,842,000 International UAE visitors spending $109.1 billion (wttc)
  • 19 million annual theme park admissions by 2020 (Colliers International)
  • 421% increase in Airbnb revenues Y on Y in Dubai (Chestertons)
  • $180 billion projected value of the global family tourism market in 2018, up from $130 billion in 2013
  • 73 number of major attractions that will be housed within Dubai’s latest leisure megaproject, Dubai Parks and Resorts
  • 53.5 million predicted GCC population by 2020, 24% will be aged 15 and under
  • Dubai is now the fourth most visited global city
  • 158,441 hotel rooms in 555 projects under contract (STR December 2016)
  • 1 serviced apartment, branded residence, aparthotel, corporate accommodation and short-term rental conference and exhibition for the Middle East and Africa
Who Should Attend

Attendees include:
• Hospitality and real estate owners and operators / property managers
• Corporate and HNWI hospitality and real estate investors
• Bankers, private equity funds and other lenders
• Advisory and consultancy specialists
• Real estate brokers
• Real estate support services
• Corporate travel buyers
• Short-term rental companies
• Lawyers
•Travel management companies
• Suppliers / Service providers

Learn More

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