Rove Hotels director of operations Paul Bridger, said that as a brand extension of Rove Hotels, Rove Home will have a similar focus on design, connectivity, local neighbuorhood emphasis and accessible price points, but will target longer stay guests.
"Rove Home will add a new dimension to the extended stay accommodation market in the same way that Rove Hotels has," Bridger said.
Rove Home's future pipeline will be announced shortly. Rove Hotels currently has five properties trading in Dubai, with a further three in the pipeline.
Emaar's Rove Hotels brand moves in to extended stay sector
Emaar Hospitality Group's mid-scale Rove Hotels brand has launched Rove Home, an extended stay product.
“"Thank you for a wonderful day today at ULMEA. It was a great gathering and I learnt a lot on the evolution of this hospitality segment and all that is happening in Dubai."
Samantha Muna Director of Business Development Trianum Hospitality
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