Greenland looks to serviced apartment “bright spot” as earnings flatten

Shanghai-based Greenland Holdings, China’s fourth-largest developer, has reported flat earnings for the first half of this year.

As the Chinese government tightened its grip on the real estate sector in a bid to suppress soaring house price inflation, Greenland's net income in the six months to June was 4.66 billion yuan (US$704 million), up by 1.3 per cent from a year ago and below analysts' estimates. Revenue jumped 16.6 per cent to 126 billion yuan.

Excluding one-off gains, the company's underlying profit fell 18.7 per cent year on year to 4 billion yuan.

Greenland predicts the government's measures to cool the property sector will continue in the second half, but according to a report in the South China Morning Post, it believes serviced apartments and hotels may become bright spots as housing demand remains strong.

Greenland has also been accelerating its diversification into non-property businesses such as finance and commerce.

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“I’ve had a wonderful day here because we are seeing a good mix of segments here from across real estate – developers, short-term rental operators, hotel operators, coliving and student housing operators. So it’s been great to meet people from and learn about different industries – I think that’s been really valuable.”

Athul Mohan, market manager, MEA and Asia, and global franchise partnerships, Pricelabs

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